- Tytuł:
-
O prezentare a studiilor practicilor de marketing pentru manageri: o abordare configurațională a modului de stabilire a legăturilor dintre organizații și piețele pe care activează. (
Romanian ) - Autorzy:
- Temat:
-
MARKETING
theory
RELATIONSHIP marketing
ORGANIZATIONAL behavior
STRATEGIC planning
MARKETINGmanagement
ORGANIZATIONAL sociologyCONTINGENCY theory (Management )
ASSOCIATIONS, institutions, etc.
DIVERSITY in the workplace - Alternatywny tytuł:
- Introducing Managers in Marketing Practices Studies: A Configurational Approach to the Way Organizations Relate to their Markets. (English)
- Źródło:
-
Romanian Journal of Marketing; 2010, Vol. 5 Issue 1, p74-95, 22p, 4 Charts
Czasopismo naukowe