Prolib Integro - strona głównaUniwersytet Ekonomiczny we Wrocławiu

In business and marketing, customer satisfaction is the extent to which consumers feel gratified after an experience purchasing a business's goods or services and interacting with its staff. In general, customer satisfaction translates into steady or increasing company sales. Because of this, businesses rely heavily on customer-satisfaction surveys to learn about how they can improve their products and services to meet their customers' expectations more accurately.

Salem Press Encyclopedia, 2020. 2p.