- Tytuł:
- Consumer brand hate: The role of ambivalence.
- Autorzy:
- Temat:
-
AMBIVALENCE
BRAND name products
CONSUMER psychology
FOCUS groups
ACQUISITION of data - Źródło:
- International Review of Retail, Distribution & Consumer Research; Feb 2022, Vol. 32 Issue 1, p100-125, 26p
- Terminy geograficzne:
- CHILE
Czasopismo naukowe