- Tytuł:
- Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method.
- Autorzy:
- Temat:
-
TRADEMARK laws
PRODUCT management
TRADEMARK infringement
CONSUMER psychology
BRAND name products - Źródło:
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Journal of Sport Management ; 2020, Vol. 34 Issue 3, p189-200, 12p, 1 Color Photograph, 3 Charts
Czasopismo naukowe