Go to position: 1. Information: Access to this item requires logging in. Academic Journal in the bookshelf Full Text  Link opens in a new windowDetails
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Go to position: 3. Title: The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice. Authors: Kim, Yaeeun (AUTHOR)Srivastava, Joydeep (AUTHOR) Show more Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p290-306. 17p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 4. Title: Dominance Effects in the Wild. Authors: Fridman, Ariel (AUTHOR) Amir, On (AUTHOR)Hansen, Karsten T (AUTHOR) Show more Source: Journal of Consumer Research. Apr2024, Vol. 50 Issue 6, p1117-1135. 19p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 5. Title: Transnational Market Navigation: Living and Consuming across Borders. Authors: Sharifonnasabi, Zahra (AUTHOR) Mimoun, Laetitia (AUTHOR)Bardhi, Fleura (AUTHOR) Show more Source: Journal of Consumer Research. Apr2024, Vol. 50 Issue 6, p1198-1220. 23p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 6. Title: University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers. Authors: Maier, Lukas (AUTHOR) Schreier, Martin (AUTHOR)Baccarella, Christian V. (AUTHOR)Voigt, Kai-Ingo (AUTHOR) Show more Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p1-20. 20p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 7. Title: Understanding Consumer Self-Design Abandonment: A Dynamic Perspective. Authors: Krause, Franziska (AUTHOR) Franke, Nikolaus (AUTHOR) Show more Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p79-98. 20p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
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Go to position: 9. Title: Net promoter score and future consumer behavior in the casino gaming industry. Authors: Kim, Sanghee (AUTHOR)Gruca, Thomas S (AUTHOR) Show more Source: International Journal of Market Research. Mar/May2024, Vol. 66 Issue 2/3, p345-358. 14p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 10. Title: The Business Value of Gamification. Authors: Jacobides, Michael G. (AUTHOR) Ma, M. Dalbert (AUTHOR) Trantopoulos, Konstantinos (AUTHOR) Vassalos, Vasilis (AUTHOR) Show more Source: California Management Review. Feb2024, Vol. 66 Issue 2, p91-107. 17p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 11. Title: When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects. Authors: van Berlo, Zeph M. C. (AUTHOR) Meijers, Marijn H. C. (AUTHOR)Eelen, Jiska (AUTHOR)Voorveld, Hilde A. M (AUTHOR)Eisend, Martin (AUTHOR) Show more Source: Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p278-295. 18p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 12. Title: Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics. Authors: Lee, Hyejin (AUTHOR) Lalwani, Ashok K. (AUTHOR) Show more Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p349-367. 19p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 13. Title: How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories. Authors: Fisher, Geoffrey Woolley, Kaitlin Show more Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p165-184. 20p. Academic Journal in the bookshelf Full Text  Link opens in a new windowDetails
Go to position: 14. Title: The One-Away Effect: The Pursuit of Mere Completion. Authors: Ruan, Bowen (AUTHOR) Polman, Evan (AUTHOR)Tanner, Robin J (AUTHOR) Show more Source: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p945-961. 17p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 15. Title: Crowdfunding as a Market-Fostering Gift System. Authors: Maciel, Andre F (AUTHOR) Weinberger, Michelle F (AUTHOR) Show more Source: Journal of Consumer Research. Apr2024, Vol. 50 Issue 6, p1221-1242. 22p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 16. Title: When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media. Authors: Mosley, Buffy (AUTHOR) Schweidel, David A (AUTHOR)Zhang, Kunpeng (AUTHOR) Show more Source: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p907-922. 16p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 17. Title: Morality Appraisals in Consumer Responsibilization. Authors: Barnhart, Michelle (AUTHOR) Huff, Aimee Dinnín (AUTHOR)Scott, Inara (AUTHOR) Show more Source: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p1008-1030. 23p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 18. Title: Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption. Authors: Desmichel, Perrine (AUTHOR) Rucker, Derek D (AUTHOR) Show more Source: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p887-906. 20p. Academic Journal in the bookshelf Full Text  Link opens in a new window Full TextDetails
Go to position: 19. Title: Motivating Financially Literate Behavior. Authors: Smith, C. Michael Hagadorn, Michelle B. Mulder, Arnica W. Show more Source: Journal of Financial Service Professionals. Mar2024, Vol. 78 Issue 2, p49-59. 11p. Academic Journal in the bookshelf Full Text  Link opens in a new windowDetails
Go to position: 20. Title: When Is a Premium Not a Premium: Part 2. Authors: Weber, Richard M. Vanderzanden, Gerard J. Show more Source: Journal of Financial Service Professionals. Mar2024, Vol. 78 Issue 2, p29-34. 6p. Academic Journal in the bookshelf Full Text  Link opens in a new windowDetails