- Tytuł:
- The Impact of Behavioural Framing Effects on Market Research Conversion Rates.
- Autorzy:
- Temat:
-
FRAMES (Social sciences)
MONETARY incentives
LOSS aversion
MARKETING research
CHI-squared test - Źródło:
- International Journal of Market Research; Sep2023, Vol. 65 Issue 5, p507-523, 17p
Czasopismo naukowe