- Tytuł :
- Investigating the brand evangelism effect of community fans on social networking sites: Perspectives on value congruity.
- Autorzy :
- Temat :
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*Virtual communities
Online social networksEvangelistic work
Structural equation modeling
Brand equity
Brand communities - Źródło :
- Online Information Review. 2019, Vol. 43 Issue 5, p842-866. 25p.
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Czasopismo naukowe