- Tytuł:
- Online brand community engagement and brand evangelism: the role of age, gender and membership number.
- Autorzy:
- Temat:
-
BRAND communities
CONSUMER psychology
VIRTUAL communitiesEVANGELISTIC work
STRUCTURAL equation modeling - Źródło:
- Journal of Product & Brand Management; 2024, Vol. 33 Issue 3, p301-313, 13p
Czasopismo naukowe