- Tytuł:
-
How Much Does Ad Sequence Matter?
Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market. - Autorzy:
- Źródło:
- Journal of Advertising. Apr/May2023, Vol. 52 Issue 2, p229-246. 18p. 6 Charts, 4 Graphs.
Czasopismo naukowe