Subject Terms: "Estratégias de marca" - OpacWWW

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Title:: Reflexão sobre a missão desafiadora do constructo marca-país na área de negócios internacionais
Authors:: Fabiana Gondim Mariutti; Show more
Subject Terms:: marca-país
estratégias de marca-país
negócios internacionais
International relations
JZ2-6530
Business
HF5001-6182
Source:: Internext: Revista Eletrônica de Negócios Internacionais, Vol 10, Iss 3, Pp 58-70 (2015)
File Description:: electronic resource
Relation:: https://internext.espm.br/internext/article/view/257; https://doaj.org/toc/1980-4865
Access URL:: https://doaj.org/article/6a32171c45554b12b0a6ac59bd24a907 Link opens in a new window

Academic Journal

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Title:: ANÁLISE DO MERCADO DE CALÇADOS NA UTILIZAÇÃO DAS MARCAS PRÓPRIAS: UMA VERIFICAÇÃO MULTICASOS SOB A PERSPECTIVA DOS FABRICANTES
Authors:: Alessandra Cristófoli de Lima
Flávio Régio Brambilla
Marcelo Gattermann Perin
Cláudio Hoffmann Sampaio; Show more
Subject Terms:: Marca própria
Estratégias de marca
Fabricante calçadista
Commerce
HF1-6182
Economic theory. Demography
HB1-3840
Source:: Contextus, Vol 9, Iss 2 (2011)
File Description:: electronic resource
Relation:: http://www.periodicos.ufc.br/contextus/article/view/32139; https://doaj.org/toc/1678-2089; https://doaj.org/toc/2178-9258
Access URL:: https://doaj.org/article/dfe7769b45db4cb3829a3b4db306d151 Link opens in a new window

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Title:: A pedagogia do consumo: estratégias da marca guaraná antarctica
Authors:: Priscila Azeredo da Silva
Sandro Tôrres de Azevedo
Thaiane Moreira de Oliveira
Guilherme Nery Atem
Laura Martini Bedran
Mariana Ayres Tavares; Show more
Subject Terms:: pedagogia do consumo
história da publicidade
estratégias de marca
experiência
Communication. Mass media
P87-96
Social sciences (General)
H1-99
Source:: Signos do Consumo, Vol 2, Iss 2 (2010)
File Description:: electronic resource
Relation:: https://www.revistas.usp.br/signosdoconsumo/article/view/44594; https://doaj.org/toc/1984-5057
Access URL:: https://doaj.org/article/e8c6c804c1024cdcb54ac20e76c55670 Link opens in a new window

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