- Tytuł:
-
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets: Synergies of Anthropomorphic Ads,
Ethnocentrism , And Culture Positioning on Brand Evaluations. - Autorzy:
- Źródło:
- Journal of Advertising Research. Dec2022, Vol. 62 Issue 4, p336-352. 17p.
Czasopismo naukowe