- Tytuł:
- Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections.
- Autorzy:
- Źródło:
- Psychology & Marketing. Mar2021, Vol. 38 Issue 3, p537-552. 16p. 1 Diagram, 5 Charts.
Czasopismo naukowe