- Tytuł:
- The One-Away Effect: The Pursuit of Mere Completion.
- Autorzy:
- Temat:
-
CONSUMER preferences
CUSTOMER loyalty programs
MOTIVATION (Psychology)
TASKSGOAL (Psychology)
PSYCHOLOGICAL disengagement
MEAL kits
LAYAWAY plan - Źródło:
- Journal of Consumer Research; Feb2024, Vol. 50 Issue 5, p945-961, 17p
Czasopismo naukowe