- Tytuł:
- Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram.
- Autorzy:
- Temat:
-
RELATIONSHIP marketing
CRITICAL incident technique
CUSTOMER cocreation
IMAGE analysis
MARKETING strategy - Źródło:
- Journal of Relationship Marketing; Apr-Jun2020, Vol. 19 Issue 2, p133-163, 31p, 4 Color Photographs, 1 Diagram, 18 Charts
Czasopismo naukowe