- Tytuł:
- The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia
- Autorzy:
- Temat:
-
competitive advantage
customer
Indonesia
out-of-the-box
product
purchase
Marketing. Distribution of productsHF5410-5417.5 - Źródło:
- Innovative Marketing, Vol 20, Iss 2, Pp 89-99 (2024)
- Opis pliku:
- electronic resource
- Relacje:
- https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19952/IM_2024_02_Basiya.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326
- Dostęp URL:
- https://doaj.org/article/49c6a37fe6fd4c07bf1872303b2a9f88  Link otwiera się w nowym oknie
Czasopismo naukowe