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    Wyświetlanie 1-11 z 11
    Tytuł:
    Historical Method in Consumer Research: Developing Causal Explanations of Change.
    Autorzy:
    Smith, Ruth Ann
    Lux, David S.
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    Temat:
    CONSUMER behavior
    CONSUMER attitudes
    HISTORICAL research
    CONSUMER research
    SOCIAL change
    INTEREST (Psychology)
    HISTORIANS
    TIME series analysis
    CONSUMER preferences
    HISTORICAL analysis
    ATTITUDE change (Psychology)
    Źródło:
    Journal of Consumer Research; Mar93, Vol. 19 Issue 4, p595-610, 16p, 3 Diagrams
    Czasopismo naukowe
    Pełny tekst  Link otwiera się w nowym oknieSzczegóły
    Tytuł:
    Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition
    Autorzy:
    Zhao, Xin
    Belk, Russell W.
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    Źródło:
    Journal of Consumer Research, 2008 Aug 01. 35(2), 231-244.
    Relacje:
    Xin Zhao is assistant professor of marketing at the Shidler College of Business, University of Hawaii at Manoa, C502c, 2404 Maile Way, Honolulu, HI 96822 (e‐mail: ). Russell W. Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University, 4700 Keele Street, Toronto, ON M3J 1P3, Canada (e‐mail: ). The authors would like to specially thank Gary J. Bamossy and Janeen A. Costa for their comments, suggestions, and continuous encouragement in all stages of this project. The authors thank the editor, associate editor, and reviewers for their constructive comments. This article is based on the first author’s dissertation. The authors gratefully acknowledge the Sheth Foundation, which generously funded the data collection through the ACR‐Sheth Dissertation grant in 2003.
    Dostęp URL:
    https://www.jstor.org/stable/10.1086/588747  Link otwiera się w nowym oknie
    Czasopismo naukowe
    Pełny tekst  Link otwiera się w nowym oknieSzczegóły
    Tytuł:
    Conflict and Compromise: Drama in Marketplace Evolution
    Autorzy:
    Giesler, Markus
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    Źródło:
    Journal of Consumer Research, 2008 Apr . 34(6), 739-753.
    Relacje:
    Markus Giesler is assistant professor of marketing at York University’s Schulich School of Business, 4700 Keele St., Toronto, ON, Canada M3J1P3 ( ‐giesler.com ). This dissertation article parallels the author’s journey from music production to consumer research. The author extends much appreciation to his friends and colleagues on both sides, most notably to his supervisor Jonathan Schroeder. The author thanks the JCR editor, the associate editor, and three reviewers for serving as an excellent implicit drama audience. Janice Denegri‐Knott, Craig Thompson, Sid Levy, Marius Luedicke, and the participants of the Qualitative Data Roundtable at the University of Arizona provided valuable suggestions. The financial support by the Schulich Fellowship in Research Achievement and the Social Sciences and Humanities Research Council of Canada is gratefully acknowledged. This project is dedicated to Eva Hafner.; What record companies don't really understand is that [music downloading] is just one illustration of the growing frustration over how much the record companies control what music people get to hear, over how the air waves, record labels and record stores, which are now all part of this “system” that recording companies have pretty much succeeded in establishing, are becoming increasingly dominated by musical “products” to the detriment of real music. Why should the record company have such control over how he, the music lover, wants to experience the music? From the point of view of the real music lover, what's currently going on can only be viewed as an exciting new development in the history of music. And, fortunately for him, there does not seem to be anything the old record companies can do about preventing this evolution from happening. (Prince 2001 ; spelled‐out version)
    Dostęp URL:
    https://www.jstor.org/stable/10.1086/522098  Link otwiera się w nowym oknie
    Czasopismo naukowe
    Pełny tekst  Link otwiera się w nowym oknieSzczegóły
    Tytuł:
    Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
    Autorzy:
    Thompson, Craig
    Tian, Kelly
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    Źródło:
    Journal of Consumer Research, 2008 Feb . 34(5), 595-613.
    Relacje:
    Craig Thompson is the Gilbert and Helen Churchill Professor of Marketing, University of Wisconsin–Madison, 4251 Grainger Hall, 975 University Avenue, Madison, WI 53706 ( ). Kelly Tian is professor, Department of Marketing, College of Business, New Mexico State University, MSC 5280, P.O. Box 30001, Las Cruces, NM 88003‐1498 ( ). The authors extend our sincere appreciation to the JCR reviewers, associate editor, and editor who graciously provided insights and guidance that enriched this research. We thank them kindly. “Reconstructing the South: A Theoretical Reflection on the Iconography of New South Mythmaking” is a supplemental visually oriented analysis available through the online version of the Journal of Consumer Research (see the appendix ). In this online supplement, we use iconic images of the Southern United States and white Southerners, tracing back over 100 years, to elaborate further on the historical backdrop discussed in the printed article, placing particular emphasis on the interrelationships between the politics of identity and influential commercial representations of the South.; A similarly egregious example of looking at history less in terms of the content than the package comes from the Mississippi Delta, where without acknowledging the decidedly anti‐boosterist message of a recent book about the area, the Washington County Convention and Visitors Bureau has simply appropriated its title in order to make “The Most Southern Place on Earth” its official slogan. None of this should be surprising. … Any effort to commodify cultural identity is going to entail some selective emphasis and cosmetic historical adjustment. We hardly need a marketing survey, after all, to know that barn dances and barbecues sell better than lynchings and pellagra. (Cobb 2000 , 21)
    Dostęp URL:
    https://www.jstor.org/stable/10.1086/520076  Link otwiera się w nowym oknie
    Czasopismo naukowe
    Pełny tekst  Link otwiera się w nowym oknieSzczegóły
    Tytuł:
    National Aggregate Consumer Sentiment toward Marketing: A Thirty‐Year Retrospective and Analysis
    Autorzy:
    Gaski, John F.
    Etzel, Michael J.
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    Źródło:
    Journal of Consumer Research, 2005 Mar . 31(4), 859-867.
    Relacje:
    John F. Gaski is associate professor of marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556 ( ). Michael J. Etzel is professor of marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556 ( ).The authors thank colleagues at the University of Notre Dame for assistance. Special thanks go to Hang Li, Krupa Hegde, Mike Crant, Kevin Brunson, and Mark Bolino for technical support, as well as to Bill Wilkie for a helpful prereview. Current and former Synovate (previously Market Facts) executives Verne Churchill, Robert Toll, Norman Kane, John Hageman, Mike Nugent, Kate Permut, and John Vidmar are especially acknowledged as well.
    Dostęp URL:
    https://www.jstor.org/stable/10.1086/426623  Link otwiera się w nowym oknie
    Czasopismo naukowe
    Pełny tekst  Link otwiera się w nowym oknieSzczegóły
    Tytuł:
    Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
    Autorzy:
    Holt, Douglas B.
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    Źródło:
    Journal of Consumer Research, 2002 Jun . 29(1), 70-90.
    Relacje:
    Douglas B. Holt is an assistant professor at the Harvard Business School, Soldiers Field, Boston, MA 02163; e‐mail address: ( ). Earlier versions of this article were presented to the 1997 Association for Consumer Research Conference, the Unit for Criticism and Interpretive Theory Colloquium at the University of Illinois, and the Department of Marketing, University of Wisconsin—Madison. Norm Denzin, Tuba Üstüner, and G. Michael Genett provided valuable comments. Generous and stimulating comments by the editors and reviewers of this article are gratefully acknowledged.; The old political battles that have consumed humankind during most of the twentieth century—black versus white, Left versus Right, male versus female—will fade into the background. The only battle worth fighting and winning, the only one that can set us free, is The People versus The Corporate Cool Machine. We will strike by unswooshing America TM by organizing resistance against the power trust that owns and manages the brand. Like Marlboro and Nike, America TM has splashed its logo everywhere. And now resistance to that brand is about to begin on an unprecedented scale. We will uncool its fashions and celebrities, its icons, signs and spectacles. We will jam its image factory until the day it comes to a sudden shattering halt. And then on the ruins of the old consumer culture, we will build a new one with a noncommercial heart and soul. ( Lasn 2000 , p. xvi)
    Dostęp URL:
    https://www.jstor.org/stable/10.1086/339922  Link otwiera się w nowym oknie
    Czasopismo naukowe
    Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
    Tytuł:
    Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet
    Autorzy:
    Dickson, Peter R.
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    Źródło:
    Journal of Consumer Research, 2000 Jun . 27(1), 115-122.
    Relacje:
    Peter R. Dickson is Arthur C. Nielsen, Jr., Chair of Marketing Research at the School of Business, 975 University Avenue, University of Wisconsin, Madison, WI 53706‐1323.
    Dostęp URL:
    https://www.jstor.org/stable/10.1086/314313  Link otwiera się w nowym oknie
    Czasopismo naukowe
    Pełny tekst  Link otwiera się w nowym oknieSzczegóły
      Wyświetlanie 1-11 z 11

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