- Tytuł:
- The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice.
- Autorzy:
- Temat:
-
BRAND loyalty
CONSUMER attitudes
TECHNOLOGICALinnovations
PRODUCT attributes
DECISION making
CONSUMER behavior - Źródło:
- Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p290-306, 17p
Czasopismo naukowe