- Tytuł:
- The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity.
- Autorzy:
- Temat:
-
HEALTH behavior
SOCIAL norms
HEALTH promotion
NORMATIVE theory (Communication)
TRENDS
COMMUNICATION in health education - Źródło:
- Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p110-127, 18p
Czasopismo naukowe