- Tytuł:
- TO CONTINUE OR NOT: HOW MOTIVATION TYPE INFLUENCES CONSUMER GOAL PURSUIT.
- Autorzy:
- Temat:
-
MOTIVATION (Psychology)
GOAL (Psychology)
INTENTION
CONSUMERS
CUSTOMER satisfaction
PURCHASING - Źródło:
- AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p410-412, 3p
Konferencja