- Tytuł:
- Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective.
- Autorzy:
- Temat:
-
PATRONAGE
CONSUMERS
RETAIL industry - Źródło:
- Journal of Marketing Management; Feb2024, Vol. 40 Issue 1/2, p151-182, 32p
Czasopismo naukowe