- Tytuł:
- Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.
- Autorzy:
- Temat:
-
ADVERTISING
NEW product development
CONSUMERS
INTENTION
SHOPPING
PERSUASION (Psychology) - Źródło:
- Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p271-289, 19p
Czasopismo naukowe