- Tytuł:
- Gremlins in the Data: Identifying the Information Content of Research Subjects.
- Autorzy:
- Temat:
-
EMPIRICAL research
CONJOINT analysis
UTILITY functions
DATA analysis
COST effectiveness
CONTENT marketing
MARKETING research - Źródło:
- Journal of Marketing Research (JMR); Feb2021, Vol. 58 Issue 1, p74-94, 21p, 1 Diagram, 8 Charts, 6 Graphs
Czasopismo naukowe