- Tytuł:
- "Statistical Significance" and Statistical Reporting: Moving Beyond Binary.
- Autorzy:
- Temat:
-
STATISTICAL significance
STATISTICAL hypothesis testing
MARKETING
NULL hypothesis
SCIENCE & society
P-value (Statistics)
REASONING - Źródło:
- Journal of Marketing; May2024, Vol. 88 Issue 3, p1-19, 19p
Czasopismo naukowe