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Wyświetlanie 1-20 z 11287
Tytuł:
Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm.
Autorzy:
Schmälzle R; Department of Communication, College of Communication Arts and Sciences, Michigan State University, East Lansing, Michigan, United States of America.
Lim S; Department of Communication, College of Communication Arts and Sciences, Michigan State University, East Lansing, Michigan, United States of America.
Cho HJ; Department of Communication, College of Communication Arts and Sciences, Michigan State University, East Lansing, Michigan, United States of America.
Wu J; Department of Communication, College of Communication Arts and Sciences, Michigan State University, East Lansing, Michigan, United States of America.
Bente G; Department of Communication, College of Communication Arts and Sciences, Michigan State University, East Lansing, Michigan, United States of America.
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Źródło:
PloS one [PLoS One] 2023 Nov 30; Vol. 18 (11), pp. e0291924. Date of Electronic Publication: 2023 Nov 30 (Print Publication: 2023).
Typ publikacji:
Journal Article
MeSH Terms:
Advertising*
Virtual Reality*
Humans ; Eye-Tracking Technology ; Communication ; Mass Media
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
The Effect of Artificial Intelligence Supported Advertising Films on Students: Cola-Cola Masterpiece Commercial Movie Example
Autorzy:
Selim Çavus
Mükerrem Yilmaz
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Deskryptory:
College Students
Artificial Intelligence
Advertising
Influence of Technology
Science and Society
Mass Media Effects
Films
Business Communication
Television Commercials
Food
Cultural Context
Social Environment
Student Attitudes
Foreign Countries
Źródło:
Turkish Online Journal of Educational Technology - TOJET. 2024 23(1):153-162.
Recenzowane naukowo:
Y
Page Count:
10
Czasopismo naukowe
Szczegóły
Tytuł:
Advertising in health and medicine: using mass media to communicate with patients.
Autorzy:
Elrod JK; Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA.
Fortenberry JL Jr; Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA. .; LSU Shreveport, 1 University Place, Shreveport, LA, 71115, USA. .
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Źródło:
BMC health services research [BMC Health Serv Res] 2020 Sep 15; Vol. 20 (Suppl 1), pp. 818. Date of Electronic Publication: 2020 Sep 15.
Typ publikacji:
Journal Article
MeSH Terms:
Advertising*/methods
Marketing of Health Services*
Mass Media*
Health Facilities ; Humans
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
The higher they go the harder they could fall: The impact of risk-glorifying commercials on risk behavior.
Autorzy:
Urschler DF; Department of Social Psychology, Institute for Psychology, University of Jena, Jena, Germany.
Heinrich H; Department of Social and Organizational Psychology, Institute for Psychology, University of Regensburg, Regensburg, Germany.
Hechler S; Department of Social Psychology, Institute for Psychology, University of Jena, Jena, Germany.
Fischer P; Department of Social and Organizational Psychology, Institute for Psychology, University of Regensburg, Regensburg, Germany.
Kessler T; Department of Social Psychology, Institute for Psychology, University of Jena, Jena, Germany.
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Źródło:
PloS one [PLoS One] 2019 Dec 03; Vol. 14 (12), pp. e0225884. Date of Electronic Publication: 2019 Dec 03 (Print Publication: 2019).
Typ publikacji:
Journal Article; Randomized Controlled Trial
MeSH Terms:
Advertising*
Cognition*
Mass Media*
Risk-Taking*
Adult ; Arousal ; Female ; Humans ; Male
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts.
Autorzy:
Nghiem N; Department of Public Health, University of Otago, Wellington, New Zealand.
Leung W; Dunedin School of Medicine, University of Otago, Dunedin, New Zealand.
Cleghorn C; Department of Public Health, University of Otago, Wellington, New Zealand.
Blakely T; Department of Public Health, University of Otago, Wellington, New Zealand.
Wilson N; Department of Public Health, University of Otago, Wellington, New Zealand. .
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Źródło:
BMC public health [BMC Public Health] 2019 Mar 08; Vol. 19 (1), pp. 283. Date of Electronic Publication: 2019 Mar 08.
Typ publikacji:
Journal Article
MeSH Terms:
Cost-Benefit Analysis*
Mass Media*
Mobile Applications*
Smartphone*
Smoking Cessation*
Advertising/*economics
Health Promotion/*economics
Adolescent ; Adult ; Aged ; Cost Savings ; Female ; Health Promotion/methods ; Humans ; Life Tables ; Male ; Middle Aged ; New Zealand ; Quality-Adjusted Life Years ; Randomized Controlled Trials as Topic ; Young Adult
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles.
Autorzy:
Berry TR; Faculty of Kinesiology, Sport, and Recreation, 1-153 University Hall; University of Alberta, T6G 2H9, Edmonton, AB, 780 492 3280, Canada. .
Rhodes RE; University of Victoria, Victoria, Canada.
Ori EM; Faculty of Kinesiology, Sport, and Recreation, 1-153 University Hall; University of Alberta, T6G 2H9, Edmonton, AB, 780 492 3280, Canada.
McFadden K; Faculty of Kinesiology, Sport, and Recreation, 1-153 University Hall; University of Alberta, T6G 2H9, Edmonton, AB, 780 492 3280, Canada.
Faulkner G; University of British Columbia, British Columbia, Canada.
Latimer-Cheung AE; Queen's University, Kingston, Canada.
O'Reilly N; University of Guelph, Guelph, Canada.
Spence JC; Faculty of Kinesiology, Sport, and Recreation, 1-153 University Hall; University of Alberta, T6G 2H9, Edmonton, AB, 780 492 3280, Canada.
Tremblay MS; Children's Hospital of Eastern Ontario Research Institute, Ontario, Canada.
Vanderloo LM; ParticipACTION, Ontario, Canada.
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Źródło:
BMC public health [BMC Public Health] 2018 Nov 27; Vol. 18 (1), pp. 1300. Date of Electronic Publication: 2018 Nov 27.
Typ publikacji:
Journal Article
MeSH Terms:
Advertising*
Exercise*/psychology
Mass Media*
Health Promotion/*methods
Adult ; Awareness ; Female ; Follow-Up Studies ; Humans ; Intention ; Logistic Models ; Male ; Mental Recall ; Middle Aged ; Program Evaluation ; Surveys and Questionnaires
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
The Impact of Advertising Messages on School Children through Age, Branded Products and Trust
Autorzy:
Popovic Ševic, Nevenka
Ilic, Milena P.
Ševic, Aleksandar
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Deskryptory:
Advertising
Elementary School Students
Influences
Student Attitudes
Mass Media Use
Age Differences
Trust (Psychology)
Cognitive Development
Consumer Education
Grade 3
Grade 4
Grade 5
Grade 6
Źródło:
Research in Pedagogy. 2022 12(2):417-432.
Recenzowane naukowo:
Y
Page Count:
16
Czasopismo naukowe
Szczegóły
Tytuł:
The Comparative Study of Advertising American Presidency Election Campaign for Both 'Barack Obama' & 'Donald Trump' via Advertising Animation Film with Multimedia
Autorzy:
El-Besomey, Dina Ali Moham
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Deskryptory:
Animation
Advertising
Mass Media
Propaganda
Presidents
International Relations
Politics
Cultural Influences
Źródło:
European Journal of Education (EJE). Jan-Jun 2022 5(1):25-42.
Recenzowane naukowo:
Y
Page Count:
18
Czasopismo naukowe
Szczegóły
Tytuł:
Ten Years of Messaging about the Affordable Care Act in Advertising and News Media: Lessons for Policy and Politics.
Autorzy:
Gollust SE; University of Minnesota.
Fowler EF; Wesleyan University.
Niederdeppe J; Cornell University.
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Źródło:
Journal of health politics, policy and law [J Health Polit Policy Law] 2020 Oct 01; Vol. 45 (5), pp. 711-728.
Typ publikacji:
Journal Article; Research Support, Non-U.S. Gov't
MeSH Terms:
Patient Protection and Affordable Care Act*
Politics*
Public Opinion*
Advertising/*trends
Health Communication/*trends
Health Policy/*legislation & jurisprudence
Mass Media/*trends
Humans ; Longitudinal Studies ; United States
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknieSzczegóły
Tytuł:
Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving.
Autorzy:
Borawska A; Faculty of Finance, Economics and Management, University of Szczecin, Szczecin, Poland.
Oleksy T; Faculty of Psychology, University of Warsaw, Warsaw, Poland.
Maison D; Faculty of Psychology, University of Warsaw, Warsaw, Poland.
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Źródło:
PloS one [PLoS One] 2020 May 15; Vol. 15 (5), pp. e0233036. Date of Electronic Publication: 2020 May 15 (Print Publication: 2020).
Typ publikacji:
Journal Article; Research Support, Non-U.S. Gov't
MeSH Terms:
Emotions*
Persuasive Communication*
Advertising/*methods
Automobile Driving/*psychology
Accidents, Traffic/prevention & control ; Accidents, Traffic/psychology ; Adult ; Alpha Rhythm ; Beta Rhythm ; Brain/physiology ; Electroencephalography ; Female ; Humans ; Male ; Mass Media ; Middle Aged ; Poland ; Psychophysiology ; Risk Reduction Behavior ; Safety ; Social Media
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
The social image of drinking - mass media campaigns may inadvertently increase binge drinking.
Autorzy:
Zimmermann F; a Leibniz Institute for Science and Mathematics Education , Kiel University , Kiel , Germany.; c Institute of Psychology , Kiel University , Kiel , Germany.
Kohlmann K; b Psychological Institute , University of Heidelberg , Heidelberg , Germany.; d University Medical Centre, Johannes-Gutenberg-University Mainz , Mainz , Germany.
Monter A; b Psychological Institute , University of Heidelberg , Heidelberg , Germany.; e Clinic for Child and Youth Psychiatry and Psychotherapy , Clinical Centre Esslingen , Esslingen , Germany.
Ameis N; b Psychological Institute , University of Heidelberg , Heidelberg , Germany.; f Clinic of Child and Adolescent Psychiatry , Centre of Psychosocial Medicine, University of Heidelberg , Heidelberg , Germany.
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Źródło:
Psychology, health & medicine [Psychol Health Med] 2017 Oct; Vol. 22 (9), pp. 1032-1044. Date of Electronic Publication: 2016 Nov 23.
Typ publikacji:
Journal Article
MeSH Terms:
Advertising*
Interpersonal Relations*
Mass Media*
Social Perception*
Alcohol Drinking in College/*psychology
Binge Drinking/*psychology
Adult ; Humans ; Male ; Young Adult
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
Aesthetic Perception Scale: Validity and Reliability Study
Autorzy:
Karaca, Nuray (ORCID 0000-0003-0215-9325)
Sarigül, Abdulselami (ORCID 0000-0002-1272-5274)
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Deskryptory:
Aesthetics
Perception
Measures (Individuals)
Test Validity
Test Reliability
Social Media
Females
Young Adults
College Students
Self Concept
Physical Characteristics
Human Body
Consumer Economics
Advertising
Mass Media Effects
Foreign Countries
Źródło:
Shanlax International Journal of Education. Sep 2021 9(2):9-23.
Recenzowane naukowo:
Y
Page Count:
15
Czasopismo naukowe
Szczegóły
Tytuł:
Public support for health taxes and media regulation of harmful products in South Korea.
Autorzy:
Kim KH; Department of Family Medicine, and Institute for Public Health and Medical Service, Seoul National University Hospital, Seoul, South Korea.
Kang E; Department of Family Medicine, and Institute for Public Health and Medical Service, Seoul National University Hospital, Seoul, South Korea.
Yun YH; Department of Family Medicine and Department of Biomedical Science, Seoul National University College of Medicine, 103 Daehak-ro, Jongno-gu, Seoul, 110-799, South Korea. .
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Źródło:
BMC public health [BMC Public Health] 2019 May 30; Vol. 19 (1), pp. 665. Date of Electronic Publication: 2019 May 30.
Typ publikacji:
Journal Article
MeSH Terms:
Public Opinion*
Advertising/*legislation & jurisprudence
Health Policy/*legislation & jurisprudence
Mass Media/*legislation & jurisprudence
Taxes/*legislation & jurisprudence
Adult ; Alcoholic Beverages/adverse effects ; Alcoholic Beverages/economics ; Female ; Food/adverse effects ; Food/economics ; Humans ; Male ; Middle Aged ; Republic of Korea ; Tobacco Products/adverse effects ; Tobacco Products/economics
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
Qualitative process evaluation of an Australian alcohol media literacy study: recommendations for designing culturally responsive school-based programs.
Autorzy:
Gordon CS; Early Start Research Institute, University of Wollongong, Wollongong, 2520, Australia. .; Centre for Health and Social Research, Australian Catholic University, Melbourne, 3065, Australia. .
Kervin LK; Early Start Research Institute, University of Wollongong, Wollongong, 2520, Australia.
Jones SC; Centre for Health and Social Research, Australian Catholic University, Melbourne, 3065, Australia.
Howard SJ; Early Start Research Institute, University of Wollongong, Wollongong, 2520, Australia.
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Źródło:
BMC public health [BMC Public Health] 2017 Feb 02; Vol. 17 (1), pp. 155. Date of Electronic Publication: 2017 Feb 02.
Typ publikacji:
Evaluation Study; Journal Article
MeSH Terms:
Curriculum*
Mass Media*
School Health Services*
Advertising/*methods
Program Evaluation/*methods
Underage Drinking/*psychology
Child ; Child Behavior ; Evaluation Studies as Topic ; Female ; Humans ; Intention ; Male ; New South Wales ; Students ; Surveys and Questionnaires
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknieSzczegóły
Tytuł:
Targeting gender: A content analysis of alcohol advertising in magazines.
Autorzy:
Jung AR; a Manship School of Mass Communication , Louisiana State University , Baton Rouge , Louisiana , USA.
Hovland R; b School of Advertising and Public Relations, College of Communication and Information , University of Tennessee , Knoxville , Tennessee , USA.
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Źródło:
Health marketing quarterly [Health Mark Q] 2016 Jul-Sep; Vol. 33 (3), pp. 221-38. Date of Electronic Publication: 2016 Jul 21.
Typ publikacji:
Journal Article
MeSH Terms:
Mass Media*
Advertising/*statistics & numerical data
Alcoholic Beverages/*statistics & numerical data
Advertising/methods ; Emotions ; Female ; Humans ; Male ; Psychological Theory ; Sex Factors
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknie Pełny tekstSzczegóły
Tytuł:
Who Designs the Classroom's Images? Study of Visual Culture Diversity at Three Valencian Schools
Autorzy:
Alonso-Sanz, A. (ORCID 0000-0002-1965-8203)
Rueda, P. (ORCID 0000-0002-6210-2032)
Jardón, P. (ORCID 0000-0003-1542-7683)
Pokaż więcej
Deskryptory:
Foreign Countries
Visual Stimuli
Classroom Environment
School Culture
Photography
Diversity
Teacher Role
Teacher Characteristics
Student Characteristics
Cultural Influences
Elementary School Teachers
Preschools
Elementary Schools
Preschool Teachers
Immigrants
Advertising
Mass Media
Specialists
Employees
Źródło:
South African Journal of Education. Feb 2021 41(1).
Recenzowane naukowo:
Y
Page Count:
13
Czasopismo naukowe
Szczegóły
Tytuł:
The developmental effects of media-ideal internalization and self-objectification processes on adolescents' negative body-feelings, dietary restraint, and binge eating.
Autorzy:
Dakanalis A; Department of Brain and Behavioral Sciences, University of Pavia, P.za Botta 11, 27100, Pavia, Italy, .
Carrà G
Calogero R
Fida R
Clerici M
Zanetti MA
Riva G
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Źródło:
European child & adolescent psychiatry [Eur Child Adolesc Psychiatry] 2015 Aug; Vol. 24 (8), pp. 997-1010. Date of Electronic Publication: 2014 Nov 22.
Typ publikacji:
Journal Article; Research Support, Non-U.S. Gov't
MeSH Terms:
Advertising*
Body Image*
Mass Media*
Binge-Eating Disorder/*psychology
Feeding and Eating Disorders/*psychology
Adolescent ; Bulimia/psychology ; Bulimia Nervosa/psychology ; Female ; Gender Identity ; Humans ; Longitudinal Studies ; Male ; Self Concept ; Shame ; Social Values ; Surveys and Questionnaires ; Young Adult
Czasopismo naukowe
Pełny tekst  Link otwiera się w nowym oknieSzczegóły
Tytuł:
Intergenerational Food-Focused Media Literacy in Jamaica
Autorzy:
Nelson, Michelle R.
Powell, Rachel
Giray, Cagla
Ferguson, Gail M.
Pokaż więcej
Deskryptory:
Foreign Countries
Media Literacy
Mothers
Adolescents
Parent Influence
Discussion
Emotional Response
Developing Nations
Global Approach
Cultural Influences
Advertising
Eating Habits
Food
Health Behavior
Television Viewing
Mass Media Use
Socialization
Consumer Economics
Parent Child Relationship
Źródło:
Journal of Media Literacy Education. 2020 12(2):13-27.
Recenzowane naukowo:
Y
Page Count:
15
Sponsoring Agency:
National Institutes of Health (DHHS), Fogarty International Center
Czasopismo naukowe
Szczegóły
Wyświetlanie 1-20 z 11287

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