- Tytuł :
- Is Your Purchase Intention Influenced by Irrational Factors? An Investigation of Fashion Industry
- Autorzy :
- Źródło :
- Journal of Marketing and Consumer Behaviour in Emerging Markets, 2020, vol. 13, Issue 2 (11), P. 16-32.
- Dostęp URL :
- http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_11/JMCBEM_2(11)-2020_Tahir_Jan_et_al..pdf
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Czasopismo naukowe