- Tytuł:
- Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective.
- Autorzy:
- Temat:
-
INFLUENCER marketing
NATIVE advertising
SOCIAL media
DISCLOSURE
LITERATURE reviews
ADVERTISING - Źródło:
- Journal of Marketing Management; Jun2023, Vol. 39 Issue 7/8, p550-584, 35p, 1 Diagram, 5 Charts
Czasopismo naukowe