- Tytuł:
- Bundle Selection and Variety Seeking: The Importance of Combinatorics.
- Autorzy:
- Temat:
-
PRODUCT bundling
MARKETING
CONSUMER behavior
CONSUMER behavior research
CONSUMER preferences
CHOICE (Psychology)
COMBINATORICS - Źródło:
- Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p861-881, 21p, 1 Diagram, 3 Charts, 2 Graphs
Czasopismo naukowe