- Tytuł:
- The evaluation of content effectiveness within online and offline marketing communications of an enterprise
- Autorzy:
- Temat:
-
communication
content supply
customer interaction
digital marketing
efficiency indicators
pay-per-click advertising (PPC)
Marketing. Distribution of products
HF5410-5417.5 - Źródło:
- Innovative Marketing, Vol 16, Iss 3, Pp 26-36 (2020)
- Opis pliku:
- electronic resource
- Relacje:
- https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13820/IM_2020_03_Ugolkov.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326
- Dostęp URL:
- https://doaj.org/article/ff44ca27bad14b19978c96d4b048a620  Link otwiera się w nowym oknie
Czasopismo naukowe