- Tytuł:
- Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers' business practice: a mixed-methods study.
- Autorzy:
- Temat:
-
NONPROFIT organizations
CONSUMER behavior
PRIMARY audienceSPORTS spectatorsPROFESSIONAL sports
CUSTOMER cocreation - Źródło:
- Journal of Marketing Management; Feb2024, Vol. 40 Issue 1/2, p45-71, 27p
- Terminy geograficzne:
- AUSTRALIA
Czasopismo naukowe