- Tytuł:
- Donor Responses to Out-group Beneficiary Profiles in Direct Mail Fundraising: A Canadian Case Study.
- Autorzy:
- Temat:
-
OUTGROUPS (Social groups)
FUNDRAISING
FUNDRAISERS (Persons)POSTAL service
SUPPORT services (Management)
BENEFICIARIES
CHARITIES - Źródło:
- Journal of Nonprofit & Public Sector Marketing; Apr-Jun2024, Vol. 36 Issue 2, p123-144, 22p
- Terminy geograficzne:
- CANADA
Czasopismo naukowe