- Tytuł :
- "If You Ain't First, You're Last!" Understanding Identity Threat, Team Identification, and Advertisement Messages When Your Favorite Team Loses.
- Autorzy :
- Temat :
-
GROUP identity
SPORTS teams
SPORTS advertising
CONSUMER attitudes
SPORTS marketing - Źródło :
- Journal of Sport Management; Mar2021, Vol. 35 Issue 2, p158-171, 14p, 1 Color Photograph, 5 Charts, 4 Graphs
-
Czasopismo naukowe