- Tytuł:
- Egocentric Processing: The Advantages of Person-Related Features in Consumers' Product Decisions.
- Autorzy:
- Źródło:
- Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p288-311. 24p. 2 Color Photographs, 1 Diagram, 4 Charts, 5 Graphs.
Czasopismo naukowe