- Tytuł:
- Towards an understanding of meme marketing: conceptualisation and empirical evidence.
- Autorzy:
- Temat:
-
MARKETING
VIRAL marketingSOCIAL values
INTERNET marketing
MEMES
CONTENT marketing - Źródło:
- Journal of Marketing Management; Jun2023, Vol. 39 Issue 7/8, p670-701, 32p, 2 Diagrams, 8 Charts
Czasopismo naukowe