- Tytuł:
- Why Do Consumers Buy Extended Service Contracts?
- Autorzy:
- Źródło:
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Journal of Consumer Research , 2009 Dec . 36(4), 611-623. - Relacje:
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Tao Chen ( ) is assistant professor of marketing at Robert H. Smith School of Business, University of Maryland, College Park, MD 20740. Ajay Kalra ( ) is professor of marketing at Jesse H. Jones Graduate School of Management, Rice University, Houston, TX 77005.
Baohong Sun ( ) is professor of marketing at Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA 15213. The order of the authorship is alphabetized. The authors thank the editor, the associate editor, three reviewers, Uzma Kahn, and Erica Mira Okada for their helpful comments. - Dostęp URL:
- https://www.jstor.org/stable/10.1086/605298  Link otwiera się w nowym oknie
Czasopismo naukowe