- Tytuł:
- The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.
- Autorzy:
- Temat:
-
CUSTOMER loyalty programs
DATABASE marketing
IMAGE segmentation
SERVICE-oriented architecture (Computer science)
MARKETING models - Źródło:
- Marketing Science; Mar/Apr2012, Vol. 31 Issue 2, p216-235, 20p
Czasopismo naukowe