- Tytuł:
- Extending Culturally Symbolic Brands: A Blessing or a Curse?
- Autorzy:
- Temat:
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CULTURAL capital
INFLUENCE
BRAND choiceCULTURAL syncretism
BRAND extension - Źródło:
- Journal of Consumer Research; Feb2012, Vol. 38 Issue 5, p933-947, 15p
Czasopismo naukowe