- Tytuł:
-
Phone and
Self : How Smartphone Use Increases Preference for Uniqueness. - Autorzy:
- Temat:
-
SMARTPHONES
MOBILE apps
MOBILE marketing
UNIQUENESS (Philosophy)SELF -expression
CUSTOMIZATION
CHOICE (Psychology)
CONSUMER preferencesTHEORY ofself -knowledge - Źródło:
- Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p473-488, 16p, 2 Charts, 2 Graphs
Czasopismo naukowe