- Tytuł:
- Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth.
- Autorzy:
- Źródło:
- Journal of Marketing. Jul2022, Vol. 86 Issue 4, p118-140. 23p. 6 Charts, 1 Graph, 1 Map.
Czasopismo naukowe