- Tytuł:
- The Customer's Perception of Purpose Marketing: Results of an Empirical Study of a Company-Supported Campaign for the Covid-19 Vaccination in Germany.
- Autorzy:
- Źródło:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement. Mar2024, Vol. 70 Issue 1, p32-36. 5p.
Czasopismo naukowe