- Tytuł:
-
Taking the measure of net promoter score: An assessment of construct and predictive
validity . - Autorzy:
- Temat:
-
PREDICTIVE
validity
TESTvalidity
CUSTOMER satisfaction
FINANCIAL performance
RESEARCH questions
WORD of mouth advertising - Źródło:
- International Journal of Market Research; Mar/May2024, Vol. 66 Issue 2/3, p278-302, 25p
Czasopismo naukowe