- Tytuł:
- Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism.
- Autorzy:
- Temat:
-
CONSUMER activism
ANIMAL rights
SOCIAL movements
ANIMAL products
STORYTELLING - Źródło:
- Journal of Marketing Management; Aug2023, Vol. 39 Issue 9/10, p879-900, 22p, 1 Color Photograph, 1 Diagram
Czasopismo naukowe