- Tytuł:
- Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
- Autorzy:
- Źródło:
- Journal of Consumer Research, 2014 Jun 01. 41(1), 169-182.
- Relacje:
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Ernest Baskin ( ) is a doctoral candidate in marketing at the Yale School of Management, Yale University, 165 Whitney, PO Box 208200, New Haven, CT 06520.
Cheryl J .Wakslak (wakslak @marshall.usc.edu ) is assistant professor of management and organization at Marshall School of Business, University of Southern California, Los Angeles, CA 90089. Yaacov Trope ( ) is professor of psychology at New York University, 6 Washington Place, 7th Floor, New York, NY 10003. Nathan Novemsky ( ) is professor of marketing at the Yale School of Management, Yale University, 165 Whitney, PO Box 208200, New Haven, CT 06511. The authors would like to thank seminar participants at Yale University, as well as attendees at the Society for Judgment and Decision Making, the Association for Consumer Research, and the Society for Consumer Psychology. Additionally, the authors appreciate the helpful suggestions of the editor, the associate editor, and the three anonymous reviewers. This research was partially funded by National Science Foundation grant no. BCS-1053128 to Yaacov Trope andCheryl J .Wakslak and a Whitebox Advisors grant to Ernest Baskin. Mary Frances Luce served as editor and Rebecca Hamilton served as associate editor for this article. - Dostęp URL:
- https://www.jstor.org/stable/10.1086/675737 Link otwiera się w nowym oknie
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