- Tytuł:
- MAIL QUESTIONNAIRES AND THE PERSONALIZED LETTER OF TRANSMITTAL.
- Autorzy:
- Temat:
-
QUESTIONNAIRES
MAIL surveys
SURVEYS
MARKETING research
RESPONSE rates
SOCIAL science research
QUANTITATIVE research
COMMERCIAL correspondence
CONSUMER behavior research
MARKET surveys -- Design & construction
PSYCHOLOGY - Źródło:
- Journal of Marketing; Jan1952 Part 1, Vol. 16 Issue 3, p331-336, 6p
Czasopismo naukowe