- Tytuł:
- When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects.
- Autorzy:
- Temat:
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CONSUMER attitudes
AWARENESS advertising
STRUCTURAL equation modeling
BRAND name products
ADVERTISING - Źródło:
- Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p278-295, 18p
Czasopismo naukowe