- Tytuł:
- THE LOYALTY EFFECTS OF REFERRAL PROGRAMS: A DUAL-DIMENSION INVESTIGATION.
- Autorzy:
- Temat:
-
AFFILIATE programs (
World Wide Web )
MARKETING strategy
WORD of mouth advertising - Źródło:
- AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p759-762, 4p
Konferencja