- Tytuł:
-
Effects of
Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective - Autorzy:
- Temat:
-
e-commerce live streaming
background fitting
cognitive-affective perspective
psychological mechanism
purchase intention
Psychology
BF1-990
Industrial psychology
HF5548.7-5548.85 - Źródło:
- Psychology Research and Behavior Management, Vol Volume 16, Pp 149-168 (2023)
- Opis pliku:
- electronic resource
- Relacje:
-
https://www.dovepress.com/effects-of-
background -fitting -of-e-commerce-live-streaming-on-consumer-peer-reviewed-fulltext-article-PRBM; https://doaj.org/toc/1179-1578 - Dostęp URL:
- https://doaj.org/article/a79ee7174523456e962536c5c5ae6757 Link otwiera się w nowym oknie
Czasopismo naukowe