- Tytuł :
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Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP. - Autorzy :
- Źródło :
- Journal of Advertising Research. Dec2020, Vol. 60 Issue 4, p361-369. 9p.
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Czasopismo naukowe