- Tytuł :
- Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy.
- Autorzy :
- Temat :
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MARKET share
CORPORATE political activity
SOCIAL advocacy
CONSUMER attitudesNEGATIVITY bias
HOUSE brands - Źródło :
- Journal of Marketing Research (JMR); Dec2020, Vol. 57 Issue 6, p1135-1151, 17p, 1 Diagram, 2 Charts, 7 Graphs
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Czasopismo naukowe