Public relations is the part of the marketing mix designed to build or maintain a positive organizational image among an organization's stakeholders. Public relations is a slow process that gradually changes the impressions, attitudes, and opinions of the various publics over time. Although public relations sometimes can be used to "spin" negative information into a more favorable light, it cannot build a positive reputation for an organization when it is not deserved. Similarly, public... więcej

Salem Press Encyclopedia, 2021. 3p.