Textual analysis is a methodology that researchers use to understand how people make meaning of texts. Researchers have used textual analysis to study advertising, films, political debates, medical documents, and business manuals, to cite a few examples. Although textual analysis has been used by researchers in a wide range of disciplines, it is especially associated with cultural studies and media studies. The term is sometimes used to refer to a range of methodologies used to study texts,... więcej

Salem Press Encyclopedia, 2021. 4p.